Effective Date: 01/08/2025

This Cookies Policy applies to the website operated by LAUNCHESE LTD (the "Agent") and explains how we use cookies, tracking technologies, and how you can control them. This policy is governed by the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

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1. What Are Cookies?

Cookies are small text files that are downloaded to your device (computer, smartphone, tablet) when you access a website. They allow the website to "remember" your actions and preferences over a period of time, such as login information, language preference, and items in a shopping cart.

Cookies can be:

* Session Cookies: These expire when you close your browser.

* Persistent Cookies: These remain on your device for a set period (e.g., 30 days, 1 year) or until you delete them.

* First-party Cookies: Set by the website domain you are currently visiting (i.e., by LAUNCHESE LTD).

* Third-party Cookies: Set by a domain other than the one you are visiting (e.g., Google Analytics, advertising partners).

2. Our Use of Cookies and Legal Basis

Under PECR and UK GDPR, we require Your specific, informed, and unambiguous consent before placing any cookies on your device, except for those strictly necessary for the operation of the website.

We categorize the cookies we use as follows:

Category of Cookie	Purpose	Legal Basis for Processing	User Consent Required?
1. Strictly Necessary	Required for core website functions (e.g., remembering service selections, maintaining security, load balancing). Cannot be disabled.	Legitimate Interest (ensuring the site is secure and functional).	No
2. Performance / Analytical	Allows us to count visits and traffic sources to measure and improve the performance of our site. (e.g., Google Analytics).	Consent (tracking usage patterns).	Yes (Opt-in required)
3. Functionality	Used to recognize You when You return to Our Website and remember Your preferences (e.g., language or region).	Consent (enhancing user experience).	Yes (Opt-in required)
4. Targeting / Marketing	Used to track Your browsing habits and measure the effectiveness of our advertising campaigns, including re-targeting and providing relevant offers.	Consent (delivering personalized advertising).	Yes (Opt-in required)

3. Data Collected via Cookies

Cookies collect Technical & Usage Data, which may include Your IP address, device type, browser type, operating system, and geographic location.

This data is used solely for the purposes described above. When we combine this technical data with Your Identity Data (collected via the sign-up process), the combined data is treated as personal data under the terms of our Privacy Policy.

4. Third-Party Cookies and International Transfer

We utilize third-party services that set cookies on our behalf. These third parties include, but are not limited to, Google (for Analytics and advertising) and various social media platforms (for sharing and tracking).

* Data Sharing: Data collected by these third-party cookies is shared with the respective third parties according to their own privacy policies.

* International Transfer: Some third-party providers (e.g., Google) may process data outside the UK/EEA. We ensure that any international data transfers are protected by appropriate safeguards, such as reliance on the UK's adequacy regulations or standard contractual clauses (International Data Transfer Agreements) in line with the Privacy Policy (Section 4.3).

5. How to Manage Your Consent and Settings

You have the right to withdraw or change Your consent at any time.

5.1. Using Our Consent Banner

When You first visit Our Website, You are presented with a cookie consent banner. This banner allows You to provide explicit, granular consent for Analytical, Functionality, and Marketing cookies.

* You can click "Accept All" to enable all non-essential cookies.

* You can click "Manage Settings" to customize Your preferences.

5.2. Changing Browser Settings (Post-Acceptance)

You can also adjust Your cookie preferences by activating the setting on Your browser that allows You to refuse the setting of all or some cookies. However, if You use Your browser settings to block all cookies (including strictly necessary cookies), You may not be able to access all or parts of Our Website.

Instructions for managing cookies in common browsers:

* Google Chrome: [Link to Chrome support]

* Mozilla Firefox: [Link to Firefox support]

* Microsoft Edge: [Link to Edge support]

* Safari (Mac/iOS):

6. Data Retention

* Necessary Cookies are generally session-based or retained for short, defined periods (e.g., 1 year for preference settings).

* Non-Essential (Analytical/Marketing) Cookies have retention periods defined by the third-party provider, typically lasting between 30 days and 2 years.

You can view the exact retention periods and the list of third parties through Our Cookie Preference Centre (accessible via a link in the website footer). Once consent is withdrawn, we will cease using the associated cookies and delete the data related to those cookies where technically feasible, unless the data falls under a statutory retention requirement (e.g., AML records).

7. Contact Information

If You have any questions about this Cookies Policy, please refer to the contact details provided in our Privacy Policy for our Data Protection Point of Contact.