Legal
Cookies Policy
Last updated: 10 November 2026
This policy explains the cookies and similar browser storage that launchese.com uses, and how to control them. The website is run by Launchese Ltd, registered in England and Wales, company number 11878200. The rules are the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR).
1. What are cookies?
Cookies are small text files a website saves on your device. A website can also keep small pieces of information in your browser's own storage. This policy covers both.
2. What we use
We use what the website needs to work. If you say yes, we also use Google Analytics, Microsoft Clarity and PostHog to see how people use the website, the Facebook pixel and LinkedIn's Insight Tag to measure our ads, and we remember the company names you check.
| Name | What it's for | How long |
|---|---|---|
| lw_ | Keeps the order you've started, so you can come back to it. | 30 days |
| lw_ | Keeps you signed in to your orders and companies. | 7 days |
| lw_ | Shows the Sign out button. It holds no personal details. | 7 days |
| lw_ | Remembers your answer to our cookie question, so we don't ask again. | Until you change it or clear it |
| currency (in your browser) | Remembers the currency you chose: £, $ or €. | Until you clear it |
| lw_ | Remembers the last company name you checked, so we can welcome you back. Only if you press Accept. | 30 days, or until you press Reject |
| lw_ | Remembers which steps we've already counted, such as a basket started or an order paid, so they aren't counted twice. Only if you press Accept. | Until you press Reject or clear it |
| _ | A random ID that tells one browser's visits apart. Only if you press Accept. | 2 years (400 days in Chrome) |
| _ | Keeps your current visit together. Only if you press Accept. | 2 years (400 days in Chrome) |
| _ | Clarity's random ID for this website, and its settings. Only if you press Accept. | 1 year |
| _ | Joins the pages of one visit into one recording. Only if you press Accept. | 1 day |
| ph_ | A random ID that tells one browser's visits apart, and keeps your current visit together. Only if you press Accept. | 1 year |
| _ | A random ID that tells Meta one browser apart, so we can measure our ads. Only if you press Accept. | 90 days |
| _ | Only if you came from one of our ads on Facebook or Instagram: which ad click brought you. Only if you press Accept. | 90 days |
Under PECR, what a website needs to do what you ask, such as keeping your order or keeping you signed in, doesn't need your consent. Everything else, Google Analytics, Clarity, PostHog, Facebook and LinkedIn included, waits until you press Accept on our cookie question. Reject is just as easy. They only run on launchese.com itself.
3. Google Analytics, Microsoft Clarity, PostHog, Facebook and LinkedIn
- Google Analytics (Google LLC) tells us which pages people visit, where they came from, their device and browser and their rough location, and when someone starts a basket, goes to payment or pays (with the order number and amount). It never receives your name, email, phone number or address, and we take company names and private links out of page addresses. Google's advertising features are always off.
- Microsoft Clarity (Microsoft) shows us how people move around our pages, as heatmaps and recordings of visits. It never runs on the basket, order, payment, sign-in, account, set-up or co-founder pages. Microsoft also sets its own cookies on its own websites (clarity.ms and bing.com), which it lists in its Clarity cookies list.
- PostHog (PostHog Inc., on its servers in the EU) shows us the same steps as Google Analytics, so we can see where people get stuck: which pages people visit, where they came from, how long they stay, and when someone starts a basket, goes to payment or pays (with the order number and amount). It never receives your name, email, phone number or address, we take company names and private links out of page addresses, and PostHog doesn't keep your internet address. It doesn't record visits or clicks.
- The Facebook pixel (Meta Platforms Ireland) measures our ads on Facebook and Instagram and helps us show them to people who have visited us. It tells Meta when you view a page, sign up for our emails or contact us, start a basket, go to payment or pay (the amount and currency only). It never receives your name, email, phone number or address: we switch off Meta's automatic reading of forms. Pages whose address carries a company name, and sign-in links, send it nothing. Meta also sets its own cookies on facebook.com, which it lists in its cookies policy.
- LinkedIn's Insight Tag (LinkedIn Ireland) measures our ads on LinkedIn and helps us show them to people who have visited us. It tells LinkedIn which page you viewed, with company names and private links taken out of the address. It sets no cookies on our website. If you use LinkedIn, LinkedIn may set its own cookies on linkedin.com, which it lists in its cookie table.
- Like any website you visit, these five companies also see your device's internet address and browser. Meta and LinkedIn use what they receive for their own purposes too, under their own privacy policies.
- Google, Microsoft, PostHog, Meta and LinkedIn may handle this data outside the UK, with the safeguards our privacy policy describes.
4. Other companies
- Booking a call: our booking page shows TidyCal's calendar only after you choose a call. TidyCal may then set its own cookies, under its own policy.
- Live chat: from 07:00 to 17:00 UK time our chat comes from Freshworks. From 17:00 to 07:00, Alexis, our AI assistant, answers instead, through ElevenLabs. Either one loads only after you press Chat. It may then set its own cookies and keep details in your browser, so your chat stays open across pages, under its own policy. You can use it on any page, including your basket, order and account pages, but it never runs on a private sign-in link.
- Paying: you pay on Stripe's own page, where Stripe's cookies policy applies.
- Affiliate application: the form is run by Airtable and loads only after you press its button. Airtable may then set its own cookies.
- Spam check: our contact form uses Cloudflare Turnstile to stop automated spam. It loads only when you start using the form. Cloudflare may keep details in your browser for this, under its own policy.
- Error reports: if something breaks on a page, the page sends a report to Sentry, our error tracking service, with personal details removed. Sentry sets no cookies.
5. Changing your mind
Use the "Cookie settings" link at the bottom of any page to see our cookie question again and change your answer. If you press Reject after saying yes, we delete the Google Analytics, Clarity, PostHog and Facebook cookies on our website and all five stop. You can also clear this website's data in your browser, or block cookies, but then you can't sign in or keep an order.
6. Questions
Email us at help@launchese.com. Our privacy policy explains how we look after your personal data.